Sandia Sunset, Green Chile, and Deep Dusk complete the color wheel. Evokes expanded consciousness while remaining sophisticated through restrained application.
Secondary
Sandia Sunset
Energy, warmth, transition. Warm accents, progress indicators, and call-out backgrounds.
Hex
#ED8B00
RGB
237, 139, 0
CMYK
0, 50, 100, 0
PMS
144 C
Secondary
Green Chile
Growth, vitality, nature. Success states, badges, and botanical/plant-medicine associations.
Hex
#A8AA19
RGB
168, 170, 25
CMYK
37, 14, 100, 0
PMS
383 C
Secondary
Deep Dusk
Mystery, consciousness, transformation. Light-mode primary CTA, "Psychedelics Academy" wordmark, and featured content.
Hex
#8A387C
RGB
138, 56, 124
CMYK
45, 95, 5, 0
PMS
7656 C
Complete Palette
Red
Sandia
Gold
Chile
Turquoise
Dusk
Primary colors dominate at ~80%. Secondary colors accent at ~20% — data viz, badges, featured content, and dark mode contexts.
02 — Typography
Type System
Three-font system: elegant serif display, clean geometric sans-serif, and utilitarian monospace. All available free from Google Fonts.
Psychedelic-assisted therapy represents a paradigm shift in mental health treatment. CPPA provides physicians with evidence-based continuing education in ketamine, psilocybin, and MDMA-assisted therapies.
Light 300 · Regular 400 · Medium 500 · Semibold 600 · Bold 700 · ExtraBold 800 Use for: Body text, navigation, buttons, captions, UI labels
Tablet≤ 900pxColor cards stack to 1-col. Pattern grid to 2-col. UI grid to 1-col. Icon grid to 4-col. Nav links hidden (hamburger). Example cards/pricing stack.Section padding: 64px vertical. Gutter: 16px.
Mobile≤ 600pxPattern grid to 1-col. Icon grid to 3-col. All multi-column layouts stack. Timeline becomes vertical list.Section padding: 48px vertical. Horizontal padding: 24px. Hero font: clamp scales down.
Border Radius
sm · 4px
md · 8px
lg · 16px
pill
04 — Accessibility
Contrast Matrix
WCAG 2.1 contrast ratios. Only AA+ combinations for text. Decorative use may use failing pairs at designer discretion.
✓ Safe Combinations (AA+)
Aa
15.4:1AAA
Aa
11.2:1AAA
Aa
6.2:1AA
Aa
9.8:1AAA
Aa
5.1:1AA
Aa
6.5:1AA
Aa
9.4:1AAA
Aa
6.0:1AA
✗ Avoid for Text
Aa
1.3:1FAIL
Aa
2.6:1FAIL
Aa
3.1:1FAIL
Aa
2.7:1FAIL
Aa
2.4:1FAIL
Quick Reference — 3 Key Rules
RULE 1
Always use Turquoise Dark (#006F72) for text on light backgrounds. Base Turquoise (#00A5A8) fails AA at 3.1:1 — use it only for decorative elements, backgrounds, and borders.
RULE 2 Gold never carries white text (1.3:1 contrast). Use Near Black or Charcoal text on gold backgrounds. Gold is for accents, highlights, and card bars.
RULE 3 Red on Gold is decorative only (2.6:1). Never use as body text. For text on Red backgrounds, use White (#FEFDFB) which passes AA at 6.2:1.
Font Size Minimums by Contrast Level
LevelRatio RequiredMin Font Size
AA Normal4.5:1Any size (body text, captions, labels)
AA Large3.0:118px regular / 14px bold minimum
AAA7.0:1Any size — preferred for all body text
05 — Brand Mark
CPPA Mandala
The primary brand mark — a Persian-inspired geometric mandala using the full CPPA palette. The layered petal form represents the trimesters of transformation, with the open center symbolizing consciousness and possibility.
CLEAR SPACE Minimum clear space equal to 25% of the mark's width on all sides. Never crowd with text or other elements.
FORMAT PNG with transparent background. Works on cream, white, and dark surfaces without modification. No black background should be added.
06 — Templates
Templates & Formats
Guidance for applying the design system to the most frequently produced brand assets: email communications and social media content.
Email Header Pattern
Conscious Physicians
Psychedelics Academy
Email Subject Line Goes Here
Preview text that continues the subject line and entices the reader to open. Keep under 90 characters.
EMAIL SPECS
Max width: 600px. Color bar at top. Logo lockup centered. Subject in Cormorant Garamond. Body in system sans-serif (email-safe fallback for Plus Jakarta Sans). Primary CTA: Deep Dusk button. Footer: color bar + social links + unsubscribe.
Social Media Formats
CPPA · Insight
"Clinicians who heal themselves show up differently."
TYPOGRAPHY Headlines: Cormorant Garamond (rasterize for social) Body: Plus Jakarta Sans Labels: DM Mono Minimum text size: 24px for readability
BRAND ELEMENTS Always include mandala or color bar Cream background default; dark for dark mode Watermark mandala at 4–6% opacity Color bar as footer element on all posts
07 — Assets & Documents
Downloadable Assets & Document Design
Ready-to-use graphics for headers, footers, and documents. Available in SVG and PNG, light and dark versions. Download the .docx template to start creating branded materials immediately.
Document & PDF Design
For handouts, syllabi, letters, and printed materials. Download these header graphics and insert into Google Docs, Word, or any PDF layout tool. Available in SVG and PNG formats, light and dark versions.
Color Bar
Color Bar — Divider / Footer (same file for light & dark)
HEADERS & FOOTERS
Page 1: Full Header graphic (color bar + logo wordmark). Subsequent pages: Logo + Wordmark lockup only. Footer on all pages: Color Bar as a horizontal rule with copyright text below. Use light versions on white/cream backgrounds, dark versions on near-black.
LAYOUT
Page size: Letter (8.5" x 11"). Margins: ~0.6" all sides. Line spacing: 1.5x (360 twips). Page color: White (#FEFDFB).
SPECIAL ELEMENTS Callout boxes: Single-cell table with cream (#FAF7F0) cell background and black border. Editable in Google Docs via Table properties > Cell background color. Quote blocks: Single-cell table with lavender (#F7F0F6) cell background. Text in Georgia italic. Bulleted lists: Standard list formatting with bold lead terms.
Available Assets (5 files)
AssetFormatsUse For
Full Header — LightSVG + PNGPage 1 header on white/cream docs
Full Header — DarkSVG + PNGPage 1 header on dark docs
Logo + Wordmark — DarkSVG + PNGSubsequent page headers on dark backgrounds
Color BarSVG + PNGFooter divider, section separators (works on any background)
How to Use in Google Docs / Word
QUICKEST START
Download the .docx template below and edit directly — all styles, headers, footers, and formatting are pre-configured.
STARTING FROM SCRATCH 1. Download the PNG versions of the header assets (Google Docs does not support SVG; Word supports both). 2. Insert the Full Header PNG into the page 1 header. In Google Docs: Insert > Headers & Footers > Header, check "Different first page," then Insert > Image. 3. Insert the Logo + Wordmark PNG into the default header (used on all pages after page 1). 4. Insert the Color Bar PNG into the footer on all pages. 5. Set fonts: Section labels to Courier New 10pt in turquoise-dark (#006F72). Headings to Georgia 14pt bold. Body to Arial 11pt. 6. For callout boxes: Insert a 1x1 table, then set the cell background to cream (#FAF7F0) via Table properties > Cell background color. For quote blocks, use lavender (#F7F0F6). 7. For dark documents, use a dark page background (#1E1C1A) with the dark versions of the header and wordmark assets.
Persian geometric tessellations and Zia-inspired motifs paired with intentional photography direction. Patterns function as texture — never decoration for its own sake.
Geometric Patterns
Hexagonal Tessellation
Radial Mandala
Interlocking Squares
Zia × Persian
Usage: Patterns at 3–6% opacity as section backgrounds. Tessellations tile seamlessly for larger surfaces. Single motifs work as watermarks. Gold linework on dark backgrounds for dark sections.
Photography & Color Treatment
Red Wash · Warm Overlay
Turquoise Tint · Cool
Dusk Wash · Dark
Photo Guidelines
✓ Do — Warm color grading (shift toward gold) — 20–30% desaturation for cohesion — NM landscapes: mesas, Sandias, high desert — Authentic clinical settings, real people — Botanical / plant medicine close-ups — Persian architectural details as texture
✗ Don't — Generic stock "happy doctors" with stethoscopes — Cool/blue grading (conflicts with warmth) — Psychedelic trip imagery or kaleidoscope effects — Mushroom close-ups as hero images (too literal) — Low-res or watermarked placeholders — Over-saturated or HDR-processed photos
09 — Iconography
Icon System
Thin-stroke geometric line icons using the brand palette. 1.5px weight, round cap & join. Recommended base: Phosphor Icons (Thin variant, 1.5px stroke) or a custom set matching these specifications.
Curriculum
Duration
Faculty
Wellness
Safety
Resources
Accredited
Testimonial
Upgrade
Community
Global
Healing
Icon Specifications
STROKE 1.5px weight Round cap & join No fills (outline only)
SIZING 24×24px base grid 16px for inline/small 32px for feature cards
COLOR Brand palette colors Tinted background circles Mid Gray for disabled state
10 — UI Components
Buttons & Interface
Minimal, functional components with sharp corners and clear hierarchy. Primary CTA uses Deep Dusk in light mode, Turquoise in dark mode.
Buttons
Form Inputs
Tags & Badges
Accredited4.5 CME CreditsLive Session
NewFeaturedBotanical
Card Component
Live · Apr 12
Ketamine Protocols in Practice
Advanced techniques for IV ketamine in treatment-resistant depression.
4.5 CME Credits
Button States
STATE SPECS Hover: Background darkens 10–15% Active/Pressed: Background darkens 20–25% Disabled: 45% opacity, cursor: not-allowed Loading: Text replaced with "Loading..." or spinner Focus: 3px turquoise ring via box-shadow (visible on :focus-visible only)
Marquee / Scroll Ticker
Smooth-scrolling ticker in two variants: light and dark.
Enroll Today✦Conscious Medicine✦CME Accredited✦New Mexico✦Healing the Healer✦Enroll Today✦Conscious Medicine✦CME Accredited✦New Mexico✦Healing the Healer✦
Apply Now✦Trimester I Begins January 2026✦Physician-Led Certification✦Apply Now✦Trimester I Begins January 2026✦Physician-Led Certification✦
SEPARATOR ✦ (U+2726) in Deep Dusk or Gold 32px horizontal padding
Focus & Interactive States
FOCUS RING 3px solid ring using box-shadow: 0 0 0 3px rgba(0,165,168,0.12) Applied to all interactive elements on :focus-visible
LINK COLORS Default: Deep Dusk (#8A387C) Hover: Deep Dusk Dark (#622858) Visited: Deep Dusk at 70% opacity Focus: Turquoise ring + Deep Dusk text
11 — Voice & Tone
Brand Voice
CPPA's voice bridges clinical authority with spiritual accessibility. Every piece of communication should feel like a trusted colleague inviting you into deeper work — never prescriptive, always invitational.
Warm
Open-hearted, compassionate, human. We lead with connection, not credentials.
Authoritative
Evidence-based, physician-led, CME-accredited. Credibility is earned, not asserted.
Invitational
We guide, we don't push. Language of agency: "discover," "cultivate," "explore."
Grounded
Rooted in New Mexico, Persian heritage, and lived experience. Aspirational without mysticism.
Tone Spectrum
FORMAL
Accreditation materials, legal disclosures, CME documentation, refund policies, partnership agreements Example: "Participants who opt out within the first 30 days are eligible for a 50% tuition refund."
BALANCED
Website copy, program descriptions, faculty bios, curriculum pages, email campaigns Example: "We guide facilitators from trauma to self-love to service."
CONVERSATIONAL
Social media, testimonials, podcast descriptions, community messages, retreat communications Example: "We LOVE people. Our mission is simple: help humans live whole, joyful, soul-aligned lives."
Instead of "trip" — use "experience" or "ceremony" Instead of "drug" — use "medicine" or "compound" Instead of "patient" — use "participant" or "member" Instead of "cure" — use "support," "facilitate," or "guide" Instead of "expert" — use "guide," "mentor," or "faculty" Avoid: quick-fix language, shame/deficit framing, spiritual bypassing, corporate jargon, unsubstantiated health claims Never: guarantee outcomes, use fear-based urgency, or claim to replace conventional treatment
PATTERN NOTES
Direct, benefit-focused, low-pressure
Action-oriented verbs over passive language
Never: "Buy Now," "Don't Miss Out," "Limited Time"
Acceptable urgency: "Next cohort starts [date]"
"We're here to Heal our Clinicians to Heal our Communities."
— CPPA MISSION
12 — Dark Mode
Dark Mode
Dark mode is not just an aesthetic preference — it represents the reflective and contemplative dimension of CPPA's work. Use it intentionally for retreat materials, evening content, and reflective contexts.
When to Use Dark Mode
Use Dark Mode For
— Retreat and ceremony communications
— Evening or contemplative content
— Dark sections within longer pages
— Marquee CTA banners
— Social media posts about inner work / ceremony
— The "Apply Now" scrolling banner
Keep Light Mode For
— Primary website and landing pages
— Educational content and curriculum
— Application and enrollment flows
— Email communications (most clients)
— Faculty bios and program details
— Pricing and accreditation information